BBAC sponsored a book launch and seminar celebrating Dr. Adnan Al Aridi’s recently published work “Integrated Total Quality Management Strategies”. Led by BBAC’s Chairman General Manager Mr. Ghassan Assaf, the seminar brought together economic, business and industrial figures to discuss and give valuable insights on the topic of the book.

The event was attended by an array of academics, economists and businessmen, and was well supported by colleagues of the author.

Dr. Adnan Al Aridi, publisher and ex-consultant, banker and professor, covers in his book fundamental concepts of Total Quality Management, its principles and practices, tool and techniques, as well as, the methods of implementing it in different sectors such as banking, health care, tourism and hospitality.