BBAC announces its participation in Visa’s "What’s in the Box" promotional campaign for the Dubai Shopping Festival that will take place from January 3 to February 3, 2013.

BBAC Visa cardholders, both debit and credit, will be granted unique opportunities and multiple chances to win an exciting range of prizes by simply using their Visa cards to settle their payments anywhere in Dubai during the festival.

The campaign is focused around a secret grand prize that will be concealed within a giant box at The Dubai Mall with shoppers being invited to guess as to what is on offer throughout the month. Every transaction with any Visa card will entitle cardholders to enter into the main prize draw for the grand prize within the Big Box, which will remain a secret till the end of the festival.

Moreover, daily instant prizes are offered on location at the Visa Big Box in the Star Atrium at The Dubai Mall. Participants may enter by presenting any single sales receipt of AED 200 or more showing that their Visa card was used for an eligible transaction.

There are additional opportunities for Visa cardholders to win prizes during the festival, including:

a) daily prizes for instant winners who successfully play a simple game at the Visa display in The Dubai Mall;
b) entertainment prizes where instant winners are treated to additional and surprising live entertainment;
c) online contests though Instagram and Twitter where people post tweets and pictures regarding the contents of Visa’s big box, along with their guesses as to what is hidden inside; and
d) radio contests which will be held on four separate stations in Dubai.

Start swiping your BBAC Visa cards today to WIN BIG!

For more information, you can visit http://www.visacemea.com/uv/promos/dsf/main.jsp