BBAC launches the new Kunhadi Card design

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Date: 
17 04 2012

BBAC launches the new Kunhadi Card design, conceived especially to support Kunhadi.org, the association dedicated to provide resources for the promotion of road safety awareness amongst the youth in Lebanon.

The card has been updated with a new feature that allows it to pulsate in YELLOW, a color proven to stimulate the brain to focus and become more alert - an on-road conduct BBAC wishes to promote amongst cardholders in general and Lebanese young drivers in particular, revealing itself on the card with a clear message “DRIVE WITH CARE”.

In line with BBAC’s corporate social responsibility and sponsorship strategy, the new Kunhadi Card offers a number of benefits. Apart from being internationally acknowledged as a credit card, it gives its holders the opportunity to donate 1% of the total purchase value, in support to Kunhadi’s mission to introduce a new culture of driving amongst the Lebanese youth, underlying many driver control and safety awareness that will ultimately save precious lives, lessen grievances, reduce the number of accidents and result in a changed traffic environment.

 

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