UNDP’s “Live Lebanon” initiative in partnership with BBAC inaugurated the much-anticipated project in Najmet El Soboh cooperative of Mhaydthe - Bekaa, in the presence of Live Lebanon’s Goodwill Ambassador for Western Europe Mrs. Bouran Bouery and BBAC's Rachaya El Wadi branch manager Mr. Ghassan Abou Hjeili.

Najmet El Soboh cooperative of Mhaydthe (Morning Star) is a female-owned-and-operated cooperative that processes and packages traditional food products such as jams, syrups, dried fruits and other quality produce. Given the current market trends and the ways in which they have marketed themselves, their customer base is rather limited.

“Live Lebanon” in partnership with BBAC, with the support of Mrs. Bouran Bouery, has procured a van and much needed cooking equipment for the cooperative Najmet El Soboh in order to increase their production and keep up the pace with the growing demand while maintaining their good quality as well as facilitating the distribution of the products to all Lebanese markets. This positive synergy among all parties has helped to realize the objective of women’s empowerment by supporting women to be active in their communities and to be independent and self-productive.

The “Live Lebanon” initiative in partnership with BBAC connects Lebanese individuals and associations around the world committed to local development projects in Lebanon. These projects are implemented in cooperation with the local municipalities through identifying the region’s priorities: youth, health, environment, education and income generating activities.