BBAC has recently launched a new campaign entitled “Mazroukeh?”. The campaign, consisting of three distinct TV ads, unveils the new series of BBAC loans services, targeted for customers in need for a financial quick-fix solution.  The TV commercials promote three packages: The “Personal Loan”, “Housing Loan” and “Car Loan”, designed to meet the customers urgent financial needs, while offering highly customized facilities, flexible repayment terms and easy procedures. 

“This campaign comes to stress further on BBAC’s distinctive role in taking banking services a step further, by providing practical and realistic loans solutions with attractive benefits.  In a market where the product is largely similar, the differentiator lies in our ability to identify our customers’ needs and structure the value-adds appropriately,” said Tarek Bilal, Head of Marketing Department at BBAC. 

Created on the foundation that every person must be given the opportunity to achieve ambitions, and achieve them quickly, “Mazroukeh?” campaign highlights BBAC’s driving motto, as the “Caring” partner in its clients’ quest to fulfill their biggest ambitions, own the house of their dreams, buy a new or pre-owned car, and secure their needs with a wide range of cost effective personal loan packages.

BBAC’s loans services are extended through the attention the customers get during the loan tenure repayment and beyond. BBAC offers not only competitive products, but also the best possible services and value-added features and benefits.